Either as a young child or as a grown adult, almost everyone has been to at least one craft fair in their life. Craft fairs are all about bringing people together, showcasing talents, good music and food, handmade items, buying local, friendly faces and smiles, and so much more.
But whether you’re a frequent visitor or a first-timer to a crafts fair, it’s easy to get overwhelmed by all the diverse items, colors, shapes, and sounds, so making a decision on what to buy can become quite the challenge. On the opposite side, as a vendor you’ll want to showcase your handmade items in the most unique way possible in order to maximize on sales and turn a profit. But with all the competition out there, it’s pretty hard to do just that.
Continue reading below to discover some of the best tips and ideas for displaying and selling at craft fairs! With this guide, you’ll be able to walk in the shoes of your customer and see exactly what they’re looking for.
Displaying and Selling at Craft Fairs
Crafts fair best sellers usually hit the following three criteria’s straight out of the park:
1. Your artistic talent must be the first thing people see;
2. Appropriately give value to your handmade product,
3. Display it all in an inviting and unique way.
Succeeding at all three can be quite difficult but here’s five things you CAN do to help give your display that “wow” factor.
Display with upcycled pallets
A 2017 crafts fair best sellers report reveals that pallets were one of the most favorited and successful crafts fair display ideas. You can find pallets at a very low price. But before purchasing at a big store, ask at local restaurants and shops if you can have their unused pallets before they toss them out. Ask the right shop and you can get them for free!
Hide those booth poles
Repurposed furniture, like old window shutters, can be used to creatively hide those boring booth poles. You can hang signs, jewelry, frames, and more. People will be attracted to visit your booth from the start.
Organize with baskets
If you have many items to display, using upcycled baskets will give your booth the organization and efficiency people love when shopping. Organize baskets by color code or category to make all your products stand out.
Think both horizontal and vertical space
Avoid the typical layout at the average Joe’s craft booth having layouts that are displayed on tables, get creative and use an old clothesline to hang items from above, such as handmade clothes, towels, blankets, etc.
Create a theme
Lastly, showcase your talent by creating a theme around your items. Have your products represented by the decor around them. For example, if you make and sell rustic wooden signs, you could decorate your crafts fair booth in the style of a country farmhouse. Creating a theme helps your talent and products burst to life.
Are you preparing for the next crafts fair in your hometown? We hope you can make use of these tips and ideas for displaying and selling at craft fairs, as you create and plan your display booth!